Complex technology is at the core of most industries, including electronics firms, software startups, and—of course—in the medical and pharmaceutical field. However, both non-technical personnel in these areas, as well as clients and customers, often "tune out" as soon as a discussion takes a technical turn, in the (usually) mistaken belief that they won’t understand what is being said. At the same time, technical subject matter experts often dread presenting information about their work to non-experts, because they’ve seen people’s eyes glaze over all too often.
In this paper, we’ll present five keys steps for successfully communicating complex information, no matter how technically dense, in ways that both gets the message across and avoids the dreaded "glazed-eye syndrome."